On Thursday, the professional networking website LinkedIn, which is owned by Microsoft Corporation, said that it was working on a video advertising solution that would enable advertisers to target users of the website while those users were watching content on streaming services. The solution is being developed by LinkedIn Advertising, which is a subsidiary of LinkedIn Corporation.
Following the addition of AI capabilities designed to aid marketers in the crafting of ad content, LinkedIn has taken this step. This was done as part of a campaign to increase LinkedIn’s ads business during a period when economic uncertainty has caused a fall in advertising spending; this was done as part of a strategy to boost LinkedIn’s advertisements company.
This article includes a comment from LinkedIn’s Vice President of Marketing Solutions, Penry Price, who is stated as saying that “In-stream video ads can change the way that brands and buyers reach and engage their audiences.”
LinkedIn’s sales increased by 8% year-over-year as of the third quarter of the fiscal year 2023, bringing the company’s total revenue to more than $14 billion for the trailing 12 months. This brings LinkedIn’s overall revenue to over $14 billion.
The company generates revenue through the sale of ads and membership subscriptions to sales professionals, job seekers, and recruiters. These customers are its primary customers.
The material was first made public on Thursday morning, and it was provided by The material.