One of the various definitions of creativity is the capacity to view the same situation from a different perspective. In a world as dynamic as ours, it is unthinkable to place restrictions on creativity. The question is where the future resides. At the Goafest 2023 session titled “Seven principles for the future of creativity,” this topic was discussed.
Nick Law, Accenture Song’s Global Creative Chairperson, discussed the role of technology in creativity as one of the main insights. According to him, creativity is impossible without the use of technology.
Accenture Global Creative Chairperson Song says we merely need to understand technology better.
It’s not as if technology did not exist in the past; in today’s environment, what stands out is the rate of change. “Creators are required to collaborate closely with new technology. “Time is of the essence, and it must be completed as soon as possible,” he stated.
Going back in time, Law chose one related to the nature of photography. A photograph on a glass plate was the optimal solution. “For example, consider how films were produced in the past.
It occurred in a theater with one camera, he explained. This was followed by the editing procedure, where technology came into action. “Technology has, in fact, inspired creativity in editing. Frequently, we are unaware of how technology is utilized. If technology is properly comprehended and utilized, it only enhances our creativity,” he continued.